We are Planet Earth Advisory.
Dorothy Kolb, CPA, CEO & Founder
Dorothy combines her decades-long career leading finance, accounting, and operations for Fortune 500 companies, like NBC, CBS, and FOX with her NYS CPA and certification with the National Association of Cannabis Accountants & Tax Professionals to serve the cannabis industry. She believes founders deserve the time and attention needed to make sound decisions from a knowledgeable and supportive partner.
She is on a mission to transform what the cannabis industry looks like for women.
With deep knowledge of how the “big guys” grow and maintain financial success & as a serial entrepreneur advising small businesses since 2017, Dorothy translates business and finance strategy effectively - and with results.
Using her expansive network, Dorothy helps her clients get in front of the right people and leverage the right resources to grow their businesses with confidence.
Ryan Rivera, Operations Manager
Ryan brings his experience in the hospitality space to Planet Earth Advisory. His rich history of stellar customer service and oranizational skills are put to use as our in-charge for all things onboarding and client success.
Ethan Rivera, Staff Accountant
Ethan utilizes his experience in bookkeeping & accounting along with his insane math abilities honed at the University of Maryland to not only prepare & record financial data but also assists in analyzing key metrics and ratios to propel your business forward.
Our
Values
Transparency
What we know, you know. There are no secrets. We believe that full understanding of any subject requires knowing the details.
Integrity
Our word is our bond. We follow through with promises and delivery consistently because our team, our clients and we deserve our very best.
Collaboration
We believe each team member is a crucial piece to the bigger picture, providing valuable insight into where there are and are not working. Collaboration allows all of us to be heard and to be part of the solution and journey.
Enthusiasm & Humor
We try our very best to make our work fun because if you don’t enjoy the ride, it will always feel like an uphill climb.